Fagbøger til ferien

Hvis du er på jagt efter nogle gode bøger om branding, web 2.0 eller ledelse i moderne organisationer, så kan jeg anbefale nedenstående. Flere af bøgerne kan sikkert fås i lufthavne eller udenlandske boghandler.

Anderson, Chris: The Long Tail – How Endless Choice is Creating Unlimited Demand. Random House, 2006.

Brafman, Ori og Rod Beckstrom: The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. Portfolio hardcover 2006.

Chesbrough, Henry: Open Business Models: How to Thrive in the New Innovation Landscape. Harvard Business School Press 2006.

Foley, John: Balanced Brand – How to Balance the Stakeholder Forces that Can Make or Break Your Business. Jossey-Bass, 2006.

Grant, John: The Brand Innovation Manifesto. John Wiley & Sons, Ltd, 2006.

Nørretranders, Tor - Civilisation 2.0 – Miljø, fællesskab og verdensbillede i linkenes tidsalder. Thaning og Appel, 2007.

Scoble. Robert: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.Wiley 2006.

Surowiecki, James: The Wisdom of Crowds. Anchor 2005.

Tapscott, Don og Anthony D. Williams: Wikinomics – How Mass Collaboration Changes Everything. Penguin Group, 2007.

Tapscott, Don og David Ticoll: The Naked Corporation – How the Age of Transparency Will Revolutionize Business. Free Press, 2003.

Wreden, Nick: Profit Brand – How to Increase the Profitability, Accountability & Sustainability of Brands. Kogan Page Limited, 2005.