Nye udfordringer til webredaktører
Så er jeg igen ved at være klar med nye udfordringer og strategiske værktøjer til webredaktører. Det finder sted på mit kursus i Dansk Kommunikationsforening den 27.1o i KBH og 06.11 i AARH. Jeg glæder mig allerede. For det plejer skisme at være en engageret flok kursister, der møder frem til en involverende proces. Som altid præsenterer jeg en masse modeller, kommer med gode tips undervejs, præsenterer stærke case og laver øvelser med deltagerne undervejs.Kurset i korthed
Online medier spiller i dag en helt central rolle i de fleste organisationers og virksomheders kommunikation med interne og eksterne interessenter. Det gælder både for kommunikation via web som for andre digitale platforme. Udviklingen af nye online medier og øgede muligheder for bruger-interaktion stiller samtidig nye krav til webredaktørens kompetencer og rolle.
Kurset stiller skarpt på webredaktørens rolle som rådgiver, udvikler og indholdsleverandør på både internet, intranet og andre digitale medier. Kursusdeltagerne får inspiration og værktøjer til at udvikle en effektiv webstrategi, formulere mål og succeskriterier, udvikle personas og brugerscenarier, vælge samarbejdspartnere og CMS samt til at prioritere indhold og udvikling af ny funktionalitet.
Skynd dig at melde dig til. Du får også min bog om "online branding".
Tilmelding via www.kommunikationsforening.dk
Etiketter: kommunikationsforening, kursus, web, webstrategi
posted by Unknown @ 07:00
1 Comments:
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