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18.11.07

Bamsen siger hej

Kommunikatørernes dag blev for nyligt afholdt hos Dansk Industri. Kommunikationsprisen blev som vanligt uddelt. I år til to projekter, der enten landsdækkende eller lokalt havde gjort en særlig professionel, målrettet, netværksorienteret, målelig indsats. Det er interessant at vide hvem, der vinder. Men på bureauet følger vi mere med i, hvem der på dagen leverer det mest spektakulære og underholdende indslag.

I år kom indslaget fra Hvidovre Kommunes kommunikationsmedarbejder, der som indgangsbøn til præsentation af kommunens projekt "iTIDE" tørt sagde: "Bamsen siger hej". Alligevel kan det ikke helt konkurrere med forrige års vinder Unge iværksættere, der allieret med Tilsted Communications og en skoleklasse fra Odense leverede foreningens indtil videre mest underholdende indslag. De unge iværksættere præsenterede således deres vinderprojekt med et stort demonstrationsagtigt optog pacet af en (over)ivrig fynsk skolelærer.

I øvrigt: Det blev Novozymes, der vandt Kommunikationsprisen 2007 for bedste landsdækkende kommunikationsprojekt. Og det blev Metro Service, der vandt Kommunikationsprisen 2007 for bedste regionale/lokale kommunikationsprojekt.

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