Bog om relationsstrategi i produktion
Nu har jeg prædiket "relationsstrategi" i alle tænkelige sammenhænge i de sidste 3 år. Mange har hyldet tanker og filosofi bag begrebet, mens nogle da også har rynket på næsen over det reelle behov for et nyt strategibegreb. Andre har savnet et teoretisk grundlag.
Men det kommer altså nu. En del har allerede inviteret mig til at holde oplæg om begreb, teori, værktøjer og praksis i forskellige sammenhænge. Dele af bogen indgår da også som pensum og undervisningsbaggrund ved mit kandidatkursus i "strategisk kommunikation" på RUC, hvor jeg huserer som ekstern lektor. Jeg vil naturligvis gerne sprede det glade budskab i så mange fora som muligt.
Inden så længe kommer jeg nok også til at etablere en facebook-side for bog og begreb, ligesom strategibegrebets eget website, www.relationsstrategi.dk, nok skal have en overhaling.
Etiketter: kommunikation, kommunikationsstrategi, netværk, netværksbranding, relationer, relationsstrategi, Sandstrøm
posted by Unknown @ 06:12
2 Comments:
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